Copy/Paste PR is dead.Here's why European markets will destroy your American playbook

Let's be real - your US success means nothing in Europe. Zero. Nada

And I'll tell you exactly why:

European journalists aren't impressed by your Silicon Valley swagger. They want substance, not spectacle.

Here's what actually works:

→ Cultural context is everything

- Germans want precision and data

- The French expect philosophical depth

- Brits love understated wit

- Italians prioritize relationships

→ The media landscape is entirely different

- Journalists take 3x longer to build trust

- Press releases get ignored (yes, even yours)

- Social platforms? Different rules entirely

→ Your American enthusiasm is killing you

- Too promotional

- Too aggressive

- Too... American

What you need instead:

✅ Local storytelling that resonates

✅ Regional relationship building

✅ Country-specific messaging

✅ Cultural sensitivity at every step

The harsh truth?

Most US companies' PR programs fail in Europe because they:

- Copy/paste their US approach

- Ignore cultural nuances

- Rush relationships

- Miss privacy regulations

Want to succeed? Here's your new playbook:

1. Start with research, not assumptions

2. Build relationships before campaigns

3. Adapt everything (yes, everything)

4. Think long-term, not quick wins

Remember: Europeans aren't buying your American dream.

They're buying solutions that work for their readers and reality.

Which companies are winning in Europe?

They're the ones who threw out their US playbook and started fresh.

Ready to build something that actually works? 

Stop copying

Start adapting.

Get the right PR 'local' pros in place - you can't phone it in from the US.

Your move.

What's your biggest challenge with European expansion? Drop it below. Would you like to discuss how to realign your PR program in Europe for maximum impact? Schedule a meeting today. 

#InternationalPR #EuropeanMarketing #GlobalComms #PRStrategy