Are you sharing your vision?

A few years ago, Gary Swart, General Partner at Polaris Partners and Upwork's first CEO, told me that Founders should start with PR from day one and nail their story before going to market. He was right.

The sad truth is that most founders wait too long and spend less than 2 hours per month with their communications lead. The companies that dominate their markets do something radically different.

Let me break this down for you...

Your comms strategy isn't failing because of market conditions or budget - it's failing because you're treating communications like a black box.

Here's what market leaders do differently…

1. They spend real time with their comms lead

- Weekly strategic sessions

- Deep dives into vision

- Honest feedback loops

- No delegation of core messaging

2. They understand that positioning isn't a one-time thing

✅ It evolves with the market

✅ It needs constant refinement

✅ It requires CEO involvement

✅ It can't be outsourced

3. They focus on the real problem

→ Not features

→ Not benefits

→ Not competitor comparison

→ 𝗕𝘂𝘁 𝘁𝗵𝗲 𝗮𝗰𝘁𝘂𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘆𝗼𝘂 𝘀𝗼𝗹𝘃𝗲

The companies crushing it spend 5-10 hours monthly with their comms lead. Why?

Because they know:

- Stories need substance

- Vision needs clarity

- Market positioning needs authority

- Trust needs authenticitu

Want to win? Here's your new playbook:

1. Schedule weekly sessions with your comms lead

2. Share everything about your vision

3. Dive deep into market dynamics

4. Build messaging together

5. Review and refine constantly

Remember: Your comms lead can't tell your story if they don't truly understand it.

Stop treating communications like an outsourced function. Start treating it like the strategic advantage it is.

The best CEOs know this secret:

Your comms lead isn't just another hire - they're your partner in market domination.

Ready to transform your approach?

The market won't wait.

Your move.

What's holding you back from spending more time with your comms lead? Drop it below 👇

#CommunicationsStrategy #Leadership #MarketDomination #StartupLife