Your brand is everything. It's the promise you make to your customers. It is also how they identify with you and your company. Your brand establishes the basis of the relationship you will have with customers, partners, influencers, and investors.
How you communicate it to them is just as important.
Brand storytelling combines the power of branding with storytelling to build awareness, shape perception and create demand. It's a critical element of your marketing programs.
Austin Edgington talks about the importance of Brand Storytelling
“Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority.” Forbes
A narrative or story is a report of connected events presented in a sequence to share information and bring meaning to individuals and communities.
Our Story
Austin Edgington Communications
For over 15 years Austin Edgington Communications has been creating and executing strategic brand storytelling, public relations and content campaigns for technology and consumer-focused companies around the world. He served on the communications team when Eric Schmidt became CEO of Novell, led public relations for Blue Coat Systems' highly successful IPO, led the technology practice for Fleishman Hillard, AU and created an influencer campaign that led to the sale of Tivoli to IBM. Recently he served as content creator for the relaunch of the Basiq and Loan Dolphin websites and successful media relation campaigns for Moner, Bolt, Passage.ai and more
When not leading strategic communications programs he can be found road cycling, skiing or acting/directing/producing theatre in San Francisco and around the Bay Area.
"I can't express enough how incredible Austin Edgington is. He has mastered a broad array of business, marketing, and PR expertise from strategy development to content writing and execution. Austin can take an initiative and run with it with very little guidance necessary, which is what he did for us. He built our forward-thinking marketing/PR strategy and implemented each component on his own. He takes the time to understand client needs and program goals. His communication skills are top notch. He always kept me in the loop proactively. I never once had to ask for an update. Austin is an expert in his trade and I would hire him again in a heartbeat!" Karen Parisi, CEO, Oodi"
Clients
Methodology
We begin by learning about you, your industry and the marketplace you compete in. We take a deep dive into the industry influencers, customers and competition to learn what they are saying about themselves, the market and importantly about you, your business and product. We also listen to you, your goals and the principles that keep your business running. We then craft a set of messages that will become the spine of your story and create a unique, and defensible story platform that carries your brand in an engaging, cohesive manner to your audiences.
Once the story is created we develop a media strategy to reach and engage with key influencers, the media and customers. Typically we blend tactical elements, including social media, traditional public relations, speaking engagements, video, SEO, content generation and more to achieve your goals. Of course, we measure and refine constantly to ensure we are always working to stay engage with your audience.
Team
We work exclusively with senior practitioners to tell your brand story across the media ecosystem. Through our extensive network of communications and marketing professionals we can scale to meet your requirements and exceed your expectations. Whether you need one or ten, we will achieve your goals on time and on budget.
Austin Edgington
Austin brings over 20 years of global public relations and marketing communications experience to the table. He started his career as a radio and television copywriter in Australia and held senior public relations and marketing communications positions with Novell, Fleishman-Hillard, Blue Coat Systems and more in the Silicon Valley.
His works spans the media ecosystem to include social media, reputation management, video, media strategy and brand development to create awareness, shape perception, and drive results.
Work
Media
How We Tell Your Story
Public Relations Video Scriptwriting/Production Influencer Relations
Messaging and Content Generation Website copy Social Media
Sales Enablement Brand and company positioning Product Marketing
Content Development Marketing Team Creation and Management
People are talking...
Karen Parisi CEO Oodi
"I can't express enough how incredible Austin Edgington is. He has mastered a broad array of business, marketing, and PR expertise from strategy development to content writing and execution. Austin can take an initiative and run with it with very little guidance necessary, which is what he did for us. He built our forward-thinking marketing/PR strategy and implemented each component on his own. He takes the time to understand client needs and program goals. His communication skills are top notch. He always kept me in the loop proactively. I never once had to ask for an update. Austin is an expert in his trade and I would hire him again in a heartbeat!"
Andrew Korecki Client Services Director at Precinct
"It is great to work with senior management that understand PR and the communications space like Austin, and how to use other forms of media like digital and social media to integrate with the traditional model. It is a pleasure to work with Austin and I highly recommend his work and approach to any prospective client."
Brent Clarke Managing Director AU at MRM//McCANN
"Austin has a great attitude - his enthusiasm is infectious! it was a pleasure working with Austin as he has plenty of great ideas and the gusto to push for what he believes in. Austin is digital pr savvy and innovative in the way he approaches business challenges"
Stuart McFaul Marketing, Branding, and PR Expert
"Austin's inquisitive mind, combined with a brilliant set of strategic marketing and people skills, makes him one of the smartest and most resourceful marketing people I have ever met."
Get started...
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