AI Can’t Tell Your Story, Only You Can
In the tsunami of AI powering seemingly everything, there are a few things it can’t replace: phlebotomists, choreographers, plumbers, and your story...
Only you can tell it with authenticity. The story of your business, products, and services requires an authentic telling. Who’s going to buy something that comes across as fake?
The good news. LLMS prioritizes press releases and original content over paid content and marketing materials.
Imagine how your business, products, and services would benefit from a sustained public relations program designed to tell your story with authenticity to create the awareness they deserve.
Ready to use public relations as a business driver?
Let’s talk.
The Birds and Bees of Branding
In his 2010 book, Connected, Nicholas Christakis discusses his 30 years of research into social networks. One startling discovery was that social networks have memory.
Think about that, social networks have memory. Think about how you shared a memory with someone. You created a character, you or others, (hero) doing something (taking action) to discover or learn something and arrive at a resolution, good or bad. You told a story when you shared your memory.
The very elements of story are entrenched in networks of people, they flow and reverberate in the networks consciousness. Christakis also found they have an internal intelligence and often operate like a beehive or a flock of birds; collaboratively to achieve an objective necessary to survival.
Humans share story this way as it is necessary to survival. Brands who tap into this will become part of the internal intelligence, part of the collective memory and remain resilient with the network.